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Thursday, January 15, 2015

Press Release: BlackBerry Launches the BlackBerry Classic in India



 Responds to Customer Demand for a Familiar QWERTY Design Merged with the Security and Speed of BlackBerry 10 for Superior Productivity, Communications and Collaboration

Bangalore, India – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today launched the BlackBerry® Classic™ in India. The smartphone is specially built to meet the needs of productive people thriving on speed and accuracy that can be found with a physical QWERTY keyboard. Designed based on extensive customer feedback, the BlackBerry Classic offers customers the power and performance of BlackBerry 10, with the DNA and familiarity of the ‘classic’ keypad experience.

With the launch of BlackBerry Classic, we bring back the unique BlackBerry QWERTY experience that made the BlackBerry smartphones a users’ go-to productivity tool,” said Mr. Sunil Lalvani, Managing Director, BlackBerry India. “The BlackBerry Classic is designed to give users a distinct experience that every BlackBerry QWERTY loyalist and high-productivity business customer will love. This device brings the best of BlackBerry features and the keyboard functionalities familiar to BlackBerry Bold and Curve users on a secure and productive platform, with the added performance and agility that power professionals need to be competitive in today’s busy world.”

“We are extremely happy to be the partner of choice for BlackBerry and offer our customers the exclusive opportunity to buy the BlackBerry Classic. This is a great device that appeals to anyone who is looking for a solid build and easy-to-use smartphone with a Qwerty keyboard,” said Tony Navin, Senior Vice President Electronics and Home at Snapdeal.com. 

Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry® Bold 9900 experience with:
·         Three times faster browser
·         60 percent more screen space
·         50 percent longer battery life
·         Greater variety of applications through BlackBerry World and the Amazon Appstore
Top features of the BlackBerry Classic that drive productivity, communications and collaboration include:

·         BlackBerry® Keyboard & Trackpad – The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature that users know and trust. Crafted for optimal speed and accuracy, the BlackBerry Classic’s QWERTY keyboard gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys.
·         BlackBerry® Browser – The BlackBerry 10 web browser is amazingly fast and astoundingly beautiful. That’s why HTML5TEST.com rates it amongst the top mobile browsers for web fidelity.* Access your favorite online content as it was meant to be seen, faster than ever before and with unlimited browser tabs.
·         Screen & Battery – The BlackBerry Classic offers a form factor optimized for power communicators with a 3.5-inch touch screen display, 294 dpi HD resolution and Corning® Gorilla® Glass 3 for greater durability. The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software. With up to 22 hours of battery power, you can be confident that BlackBerry Classic will be ready to deliver results when you need it.**
·         Premium Components – The device is built with durable materials mixed with top-of-the-line technology. This includes a 1.5 GHz Qualcomm Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up to 128GB via uSD), and a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors.
·         BlackBerry® 10 OS 10.3.1 – The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user’s most commonly accessed functions are in the center of their screen. With this new operating system, users gain access to powerful features, including:
o   BlackBerry® Blend – BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM™ and text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry.
o   BlackBerry® Assistant – The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. It’s the only smartphone assistant on the market today that can access both personal and work content in your work perimeter. BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it – if you type, it responds silently, if you speak, it speaks back and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.
o   Dual app storefronts for a wealth of professional and popular apps:
§  BlackBerry World – BlackBerry World showcases essential productivity apps for business professionals looking to drive efficient communications and collaboration.
§  Amazon Appstore – Preloaded on BlackBerry Classic, users can access popular Android apps and games through the Amazon Appstore including Candy Crush Saga, Pinterest, Kindle for Android and Cut the Rope 2. Users can also scan Android apps for malware and privacy issues prior to installation using BlackBerry Guardian.
·         BlackBerry® Hub – The one place to manage all your conversations – email, texts, BBM, phone calls, social media and more. You can even glance at what’s next in your calendar. It’s always available with a single swipe to help you stay organized, in control and on top of all your conversations.

BlackBerry Classic is built on BlackBerry’s renowned secure operating system, with built-in protection against viruses, tampering and data leaks. The BlackBerry Classic is private by default, protecting users with encrypted email, web browsing and BBM.

Availability-
The new BlackBerry Classic smartphone is available exclusively at Snapdeal.com beginning January 15, 2015 and at all BlackBerry Exclusive Stores. The first 1,000 customers to purchase BlackBerry Classic stand to benefit from an exclusive offer on Snapdeal.com.  The offer entitles existing users of BlackBerry Bold smartphones to a buyback offer of up to 4500/ -INR *** and also receive benefits from yatra.com of up to Rs.10000/-.

For more information, please visit http://www.BlackBerry.com/Classic.

* Data taken from HTML5TEST.com from January, 2013 to July 22, 2014 and compares the latest builds for this duration for Android, Chrome, Firefox, iOS and Windows.
**Based on GSMA PRD TW.09 Battery Life Measurement Technique and a mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.
*** Conditions Apply as per handset model.

About BlackBerry
A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.BlackBerry.com.

About Snapdeal.com
Snapdeal’s vision is to create India’s most trusted digital marketplace that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal.com - India’s largest online marketplace, with the widest assortment of 5 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With over 40 million users and 100,000 merchants, Snapdeal.com is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. The company witnessed phenomenal growth in 2013-14, growing 600% from 2013 to 2014, making it the fastest growing e-commerce company in India, through its leadership in the m-commerce revolution in India, with over 60% of its orders coming from mobile phones. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as Softbank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.
For further information, visit http://www.snapdeal.com