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Thursday, January 29, 2015

Social Media Week is Back in Town with a new theme ‘Upwardly Mobile’- The Rise of the connected class


Social Media Week is Back in Town with a new theme 'Upwardly Mobile'- The Rise of the connected class
City set to host the fourth edition of the global event, from February 23-27, 2015

Bangalore goes social again with the fourth edition of Social Media Week (SMW) in India with the theme being Upwardly Mobile: The Rise of The Connected Class. Multiple sessions through the week will explore the dynamic ways of how social media strategy is converging in multicultural market and how mobility devices like laptops, tablets and smartphones along with social technology have transformed the way we work.  This international festival is hosted twice a year, in India, by R SQUARE Consulting, an integrated marketing services firm.
The five-day event hosted at various venues in the city such as The Leela Palace, News Café, and Big Pitcher, among others; will bring together brands, agencies, influencers, practitioners, academic thinkers, entrepreneurs, public officials, celebrities and international experts, who will provide a blend of information and ideas through panel discussions, debates, master classes and more. Some interesting events in this edition of SMW include the Social Media Strategy Challenge, 'App'athon, Tweetathon and Blogging Challenge. SMW'15 February edition is scheduled simultaneously across the world in seven cities– Bangalore, Copenhagen, Hamburg, Jakarta, Lagos, Milan and New York.
Speaking on the initiative, P. Krishnakumar, Executive Director & General Manager, Consumer & Small Business, Dell India said, "The marketplace today constitutes of a dynamic set of consumers who are constantly evolving the manner in which they engage with brands and with each other. Social media has been one of the pillars of this evolution and Dell has embraced it as a key medium for outreach to keep in step with them. A consumer brand must recognize the value in being able to reach out to its audience in the manner that they prefer to connect.. We believe that SMW is a platform which explores the dynamic nature of social media. We also see it as the right platform to demonstrate that technological innovation is imperative in this context; and that a successful experience comprises of both the right technology as well as the right medium."
Rohit Varma, Founder R SQUARE Consulting & Director Social Media Week Bangalore said "The aim of SMW 2015 is to understand how technology will impact the way we Live, Work and Create in a connected world and also how new ideas, innovations and technology will change our lives. The change is happening quite fast and platform like Social Media Week becomes very important to discuss, understand and implement social strategies for the connected class."
Globally, 30,000 people came together to be a part of this mega event which was held simultaneously in 11 cities. With 2500 speakers and more than 1000 events, the festival reached out to 555 million people in 2014. This edition of SMW Bangalore will have 60+ events with a league of eminent speakers both national and international joining. Attendee registration will commence at the beginning of February, 2015.

Dell, a pioneer in integrating social media into the fabric of its business and engagement with customers, is the title sponsor for SMW Bangalore 2015. Additional partners include Intel (City Support), Genesis Burson-Marsteller (Integrated Communications), YourStory (Knowledge), Lonely Planet (Content), Uber (Logistics), Explara Solutions (Ticketing), Dazeinfo (Intelligence), and Digital Vidya (Event), among others.

About R SQUARE Consulting:
R SQUARE Consulting is one of the fastest growing marketing firms focusing on building Communities through Brand Properties and executing Marketing Communication strategies for Clients through Events & Activations, Digital Marketing & Technology and Creative Services. For more visit www.rsquareconsulting.net
About Dell
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.co.in. Dell is a trademark of Dell Inc.  Dell disclaims any proprietary interest in the marks and names of others.
About Genesis Burson-Marsteller:
Genesis Burson-Marsteller is a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies. Our focus is on creating real measurable impact on our client's business through evidence based, ideas driven and result oriented campaigns. We have created a network across South Asia which includes wholly owned offices in seven of India's key metros and a strong affiliate footprint in over 200 cities across India and in neighbouring countries like Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka.

Committed to Being More, we are one seamless team that has a common purpose and attitude: integrated across four practices (namely, Brand and Consumer, Corporate and Financial, Telecom and Technology as well as Health and Wellness) and Centres of Expertise (Corporate Responsibility, GBM Digital Studio, GBM Client Studio, Step Up, The Outstanding Speakers Bureau, GBM Content & Design Bureau, GBM Crisis & Issues Group, GBM Live! Newsroom), to assist clients achieve their business objectives.