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Wednesday, January 21, 2015

TomTom launches its range of GPS Sport Watches in India




TomTom launches its range of GPS Sport Watches in India

~ Runner Cardio GPS Sport Watch includes built-in Heart Rate Monitor ~

TomTom today announces its range of GPS sport watches is available to buy in India.  The TomTom Runner and Multi-Sport GPS watches deliver real-time information such as time, distance, heart rate, pace, speed and calories burnt to runners, cyclists and swimmers.

The TomTom Runner Cardio has a built-in heart rate monitor to help runners measure heart rate without the need for a separate, bulky and uncomfortable chest strap. An extra-large display, full-screen graphical training tools and the industry’s first one-button control make it easy for fitness enthusiasts to access real-time information to help them achieve their goals.
                   
Andrew Cooper, SVP Sales APAC, TomTom, said, “Our research shows that 95% of runners consider their GPS watch to be their perfect training partner. However, we see a gap between the number of runners and the penetration of GPS sport watches primarily due to lack of understanding on the benefits of running with a GPS watch. By launching fitness products with industry leading innovations, we expect this segment to grow at a rapid pace globally, and in India.”
“Running is an important part of the changing life-style of the young, upwardly mobile Indian” says Kavita Nath, Country Manager, TomTom India.  “Our research suggests that access to real time information during a run is one of the easiest ways for a runner to improve their performance, making the GPS watch an essential part of any runner’s kit.”
 (L-R) Chris Kearney, VP - APAC (Consumer), TomTom; Kavita Nath, Country Manager, TomTom India (Consumer); Andrew Cooper, SVP Sales – APAC (Consumer), TomTom
Amitesh Jha – Sr Director: Retail, Flipkart said, “We are excited to announce the exclusive launch of TomTom’s first range of GPS watches in India. Targeted primarily at runners, cyclists, swimmers, this new range will be an extension of our fitness portfolio. Staying fit is one of top priorities today for the urban Indian youth and we have seen a recent surge in demand for fitness products. With the introduction of the TomTom GPS sport watches we are able to widen our portfolio of fitness products for our customers.”
Pricing and Availability: The TomTom Runner GPS Watch is priced at 12,999 INR, the TomTom Multi-Sport GPS at 15,499 INR. TomTom Runner Cardio GPS Watch and the TomTom Multi-Sport Cardio Watch are priced at 20,999 INR and 23499 INR respectively. They will be exclusively available on flipkart.com.

Advanced features designed for needs of runners and multi-sport enthusiasts:

Extra Large, High-Resolution Display
The new TomTom watches feature an extra-large, high-resolution and high-contrast display that makes it easy for runners and multi-sport enthusiasts to quickly see their distance, time and pace while they workout even in bright sunshine.

Graphical Training Partner
The new watches feature TomTom’s Graphical Training Partner. Easy-to-read full-screen graphics help users get the most out of their workouts.  They can view their real-time performance at-a-glance with three graphical training modes:
  • Race: Race against a personal best or most recent run. Quickly track performance with real-time graphics, to continue to improve run-after-run.
  • Goal: Set a distance, time or calorie goal and see progress toward that goal with simple, full-screen graphics and alerts.
  • Zone: Set a target for pace or heart-rate (with optional heart-rate monitor) and track progress in a simple full-screen graph throughout a workout.


One-Button Control
The new TomTom range includes an intuitive One-Button Control that enables users to easily navigate up-down-left-right through menus to access key stats and watch features. Unlike the majority of existing GPS watches on the market that feature multiple small and hard-to-operate buttons, the one-button control is easy to operate while moving and can be easily controlled in all weather conditions and while wearing gloves.
  • Indoor tracker: Accurately track indoor runs using built-in sensors to count strides, so that users can monitor pace and distance even while running on a treadmill. 
  • Ultra-slim design: Run with a lightweight watch crafted for runners using a sleek design, which comfortably fits all wrist sizes.
  • Quick GPS fix: Get started faster by using the latest in GPS and GLONASS satellite technology to quickly find precise locations.
  • Multi-platform compatibility: Sync, analyse and share stats on popular running sites and community platforms, including the TomTom MySports website, MapMyFitness, RunKeeper, TrainingPeaks and Strava.
  • Super-tough display: Run with a durable, super-tough, scratch-and-impact-resistant display that remains easy-to-read, run after run.
  • Weather and water-resistant: Run in all kinds of weather. Waterproof up to 165 feet / 5ATM.  
  • Long-lasting battery: Run more, recharge less, with up to 8 hours battery life (GPS+HR), up to 10 (GPS only)
  • Bluetooth® smart: Connect to sensors using the latest wireless technology.


In addition to the above features, TomTom Runner Cardio also includes: Heart Rate Zones to train in one of five intensity zones:
Sprint: Mostly used as part of interval training
Speed: High-tempo training to improve your speed and fitness
Endure: Moderate to high-tempo training to improve your lung and heart capacity
Fat-burn: Moderate tempo training, great for weight loss
Easy: Easy tempo training, mostly used for warm-up and cool down

TomTom Multi-Sport includes all the features of TomTom Runner, and additionally has attributes for multi-sport athletes to track their distance, time, speed and other key metrics when they cycle or swim. The enhanced option is a dedicated bike mount to easily see key stats at a glance.


About TomTom
TomTom (TOM2) empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Best known for being a global leader in navigation and mapping products, TomTom also creates GPS sports watches as well as state-of-the-art fleet management solutions and industry-leading location-based products.

Our business consists of four customer-facing business units: Consumer, Automotive, Licensing and Telematics.

Founded in 1991 and headquartered in Amsterdam, we have 4,000 employees worldwide and sell our products in over 41 countries.