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Friday, August 28, 2015

Hike Messenger launches its biggest ever brand campaign reaching 200 million consumers

New Delhi, August 28, 2015: hike messenger, one of India's fastest growing Internet companies, today announced the launch of their biggest ever brand campaign that will reach 200 million consumers.  The brand campaign rollout comes on the back of the launch of biggest ever product update, hike 4.0, which is 5X faster and loaded with over 10 new features.

The campaign with its tag line 'Got a Gang ? Get on hike' aims at showcasing the 'World of hike' by bringing alive groups of friends and asks consumers to create their own gang on hike and experience the fun & spice that the product features can bring to their social conversations.

The 18 week long campaign that runs across TV, Print, digital, radio and outdoor will showcase new features like 'Sticker Suggestions, Free Calling, Group Chats with over 500 people, Multi-type file transfer up to 100 MB, Enhanced Privacy options, Photo Filters & Doodles and much more. Each product feature & its benefit is brought alive by a different group of friends shown in different situations, with a storyline that makes the campaign fun to watch.
                                                                                                                          
Speaking about the campaign, Kavin Bharti Mittal, Founder and CEO, hike messenger, said, ""Got a gang? Get on hike. Succinct and clear. Our goal with this campaign is to highlight those quirky groups that you cherish so much in your life and how that world would be so different, better and more expressive in so many ways in the world of hike. This campaign truly brings out the all the great things about the latest version of hike, hike 4.0, which is a big step up from where we've been. We can't wait for India to see it. "

"The all-new hike, with its unique features, is an intelligent messenger in the world of instant messengers. Our campaign aims to bring alive the fun that these wonderful features can bring to social interactions and conversations. 'Got a gang? Get on hike.' is an inescapable invite from the world of hike to join in and have fun," commented GV Krishnan, President - Lowe Lintas.

To engage with consumers in India and make messaging more relevant hike also announced that along with the campaign, it will be releasing special sticker packs for all major festivals in India starting with Rakhi, which falls on the 29th of August. Consumers can access Rakhi sticker packs on the hike app, which is available for android users on the Google Play store and Apple users on the iOS App store.

About hike:

Launched in December 2012, Hike has acquired over 35 Million users as of August 2014, in around 20 months since its launch. The popular app boasts of a fairly young user base with over 90 per cent of its users being under the age of 25 and residing in India. The Hike chat application has localized features, which are developed keeping in mind the infrastructural and cultural requirements of the country. Hike is loaded with features that are designed to make chatting a fun experienceSome of its key features include; Hike Offline – that lets one message their friends even when they're offline; Hidden Mode – that allows users to hide their private chats with a password; Stickers and Emoticons – that helps users express more in their own language, group chat up to 500 people and sending large files up to 100 MB makes hike truly unique in the messaging space amongst many other features.